Aayush Wellness launches Himalayan Shilajit Drops
In short
Aayush Wellness Ltd has launched Himalayan Shilajit Drops and entered the shilajit supplement market. The company said the global shilajit market was valued at USD 206.64 million in 2025 and could rise to USD 436.72 million by 2034, with 8.67% annual growth from 2026 to 2034.
The move is meant to widen its nutraceutical range and tap demand for energy, stamina and vitality products.
What the reporting says
Aayush Wellness Ltd has entered the shilajit-based wellness supplement segment with Himalayan Shilajit Drops, aiming to broaden its nutraceutical range. The company said the launch targets rising demand for products linked to energy, stamina and vitality, and comes as it cited projected global shilajit market growth from USD 206.64 million in 2025 to USD 436.72 million by 2034. It also said Asia-Pacific accounted for about 61% of the market.
Why it matters
Aayush Wellness Ltd launched Himalayan Shilajit Drops and said it is entering the shilajit-based wellness supplement segment. The company linked the move to demand for products marketed around energy, stamina and vitality, and pointed to industry growth forecasts for the global shilajit market. It also noted Asia-Pacific’s large share of the market, suggesting a regional demand opportunity for its nutraceutical portfolio.