Air purifier sales rise as AQI worsens, retailers see demand spike
In short
Air purifier sales are going up as the air gets worse and winter starts. Blinkit and Zepto are seeing more orders, and Amazon says sales have doubled in a week.
The demand is strongest in Delhi-NCR, but retailers are also seeing more interest from other big cities and smaller towns.
What the reporting says
Air purifier sales are rising on e-commerce and quick-commerce platforms as air quality worsens and winter sets in. Blinkit and Zepto are seeing a spike in demand, while Amazon’s sales have doubled in a week. Demand is strongest in Delhi-NCR, with retailers also reporting growing interest from other major cities and Tier 2 markets.
Why it matters
Air purifier sales are rising across online shopping and quick-delivery platforms as worsening air quality and the start of winter lift demand. Blinkit and Zepto are seeing more orders, and Amazon’s sales have doubled in a week, according to the summary. The strongest demand is in Delhi-NCR, with interest also spreading to other major cities and Tier 2 markets.