Airtel brings back ₹299 plan amid churn concerns
In short
Airtel has brought back its ₹299 plan. The move comes after the company saw slower subscriber growth and higher customer churn in the September quarter.
It matters because Airtel is facing pressure in India’s price-sensitive mobile market, especially while rivals are not changing prices.
What the reporting says
Airtel has brought back its ₹299 plan after seeing a sharp slowdown in subscriber additions and higher customer churn in the September quarter, according to a company-market summary. The move reflects pressure in India’s price-sensitive mobile market, where rivals have stayed put. The revived plan is aimed at managing churn as tariff hikes remain difficult.
Why it matters
Airtel has reintroduced its ₹299 mobile plan after the company saw a sharp slowdown in subscriber additions and higher customer churn in the September quarter. The step highlights the challenge of raising tariffs in India’s price-sensitive mobile market when competitors do not follow. It is relevant for Airtel customers, rival telecom operators and the broader telecom pricing environment.