Amazon Great Indian Festival draws record 440 million visits
In short
Amazon’s Great Indian Festival recorded 440 million visits in its early phase, the report says. First-time shoppers were up nearly 100%, and more than 72% of visits came from outside the top nine metro cities.
Sellers saw units ordered more than double in 24 hours. The report does not say the total sales value or how long the early phase lasted.
What the reporting says
Amazon’s Great Indian Festival logged 440 million visits in its early phase, according to the report, while first-time shoppers grew nearly 100% and more than 72% of visits came from beyond the top nine metros. Sellers also saw units ordered more than double in 24 hours. The source does not give the sale dates or total transaction value, so the full commercial impact remains unclear.
Why it matters
Amazon’s Great Indian Festival reported 440 million early visits, with nearly 100% growth in first-time shoppers and a strong share of traffic from beyond the top nine metros. The seller-side measure also showed units ordered more than doubling in 24 hours. The snippet points to broad demand and geographic reach, but it does not disclose revenue, order value, or category mix.