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Amazon in talks to buy AI startup Decart for about $7 billion

2026-10-12 · 1 source · BusinessLine Info-Tech

In short

Amazon is said to be talking about buying AI startup Decart for around $7 billion. A publisher summary says Decart’s Lucy model, backed by Nvidia, can edit live video in real time.

This could matter for Amazon’s AI plans and the startup market. But the source does not confirm a deal or say when anything might happen.

What the reporting says

Amazon is in talks to buy AI startup Decart for around $7 billion, according to the headline and publisher summary. The only reported product detail is that Decart’s Lucy model, backed by Nvidia, can edit live video in real time. The immediate consequence is potential consolidation in AI software, but the sources do not confirm a deal, timing, or final terms.

Why it matters

Amazon is reportedly in talks to buy Decart for around $7 billion. The publisher summary says Decart’s Lucy model, backed by Nvidia, can edit live video in real time. That suggests a possible bid for AI video technology, but the reporting does not confirm an agreement, valuation details beyond the headline figure, or any closing timeline.

Touches: Amazon, Decart, Nvidia, Companies, AI, Markets

Sources