PVR INOX launches Sattvik menu for Ramayana release
In short
PVR INOX Ltd is offering a special all-vegetarian Sattvik menu for the Ramayana release. The items include no onion and no garlic food such as kuttu tacos and khichdi.
The company is also giving moviegoers a special Rudraksha collection to take home, as part of the launch.
What the reporting says
PVR INOX Ltd is offering a curated all-vegetarian Sattvik menu to celebrate the Ramayana release, according to a Mint Companies summary. The menu includes no onion and no garlic items such as kuttu tacos and khichdi. The chain is also offering a special collection of Rudraksha that moviegoers can take home.
Why it matters
PVR INOX Ltd launched a themed all-vegetarian menu around the Ramayana release, with items such as no onion and no garlic kuttu tacos and khichdi. The company is also offering a special Rudraksha collection for moviegoers. The move is a retail and cinema-footfall promotion tied to the film release.