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Apple sets October 28 'Pro and tell' event for new devices

2026-10-21 · 2 sources · BusinessLine Info-Tech

In short

Apple said it will hold a “Pro and tell” event in Los Angeles on October 28. Reports say the company may show a new MacBook Pro, a refreshed iMac and a new iPad mini.

This matters because Apple could expand its hardware line. The exact products, specs and prices are still not confirmed in the reporting.

What the reporting says

Apple said it will host a “Pro and tell” event in Los Angeles on October 28, with publisher summaries pointing to a MacBook Pro refresh and possible new iMac and iPad mini models. The reporting says Apple may unveil a lower-end MacBook Pro with an M6 chip, a refreshed iMac and a revamped iPad mini. Exact specifications, pricing and launch timing for each device remain unconfirmed.

Why it matters

Apple announced a Los Angeles event for October 28 under the “Pro and tell” tagline, with reports suggesting a MacBook Pro refresh, a lower-end MacBook Pro with an M6 chip, a refreshed iMac and a revamped iPad mini. The event supports Apple’s wider hardware and AI push, but the exact product lineup remains partly speculative in the supplied summaries. No pricing or release dates were stated.

Touches: Apple, Companies, AI, Markets

Sources