Berger Paints expands teams to meet tougher competition
In short
Berger Paints is adding strength in Mumbai, Pune, Chennai and Bengaluru. The company is building out distribution, manufacturing and regional teams as competition gets tougher.
What the reporting says
Berger Paints is strengthening distribution, manufacturing and regional teams in Mumbai, Pune, Chennai and Bengaluru, according to publisher summaries. The effort is aimed at weaker markets in the west and south as competition intensifies across India’s decorative paints market.
Why it matters
Berger Paints is expanding its teams in Mumbai, Pune, Chennai and Bengaluru while also reinforcing distribution and manufacturing, based on publisher summaries. The move appears aimed at weaker regions and at pressure in India’s decorative paints market from rivals such as Birla Opus and JSW Dulux.