Signal Desk · Policy

Authkey, Airtel show AI customer messaging at IMC 2026

2026-10-09 · 1 source · Business Standard Budget

In short

At IMC 2026, Authkey and Airtel showed tools that mix SMS, WhatsApp, RCS and AI. The idea is to move from sending only alerts to having automated customer chats.

This could change how Indian businesses talk to customers, but the reporting does not say how many companies will use it or what the business impact will be.

What the reporting says

At IMC 2026, Authkey and Airtel showcased platforms combining SMS, WhatsApp, RCS and AI as businesses move from one-way notifications to automated customer conversations. The publisher summary says the shift is happening in how Indian businesses reach customers. The immediate impact on adoption, costs, or revenue is not stated in the available reporting.

Why it matters

Authkey and Airtel showcased customer-messaging platforms at IMC 2026 that combine SMS, WhatsApp, RCS and AI. The publisher summary says the tools are aimed at shifting businesses from one-way notifications to automated conversations. The reporting does not state commercial terms, rollout timing, or customer uptake, so the impact is still unclear.

Touches: Authkey, Airtel, AI, Companies, Markets

Sources