Katrina Kaif’s Kay Beauty scales to ₹350 crore with Nykaa
In short
Kay Beauty, backed by Katrina Kaif and Adwaita Nayar, has become a ₹350 crore brand. The company says product innovation, affordable-premium pricing, disciplined costs and Nykaa’s omnichannel reach helped it grow about 50% a year and turn profitable.
What the reporting says
Kay Beauty, backed by Katrina Kaif and Adwaita Nayar, has grown into a ₹350 crore brand through product innovation, affordable-premium pricing and disciplined costs. The brand’s growth has also been supported by Nykaa’s omnichannel reach. The report says this approach helped Kay Beauty achieve profitability, about 50% annual growth and expansion into international markets.
Why it matters
Kay Beauty, promoted by Katrina Kaif and Adwaita Nayar, is described as having reached ₹350 crore in sales while becoming profitable. It also says the brand has expanded internationally, making it a case of a celebrity-backed consumer business scaling beyond initial star power.