Braze jumps 52% after Salesforce agrees to buy it
In short
Salesforce said it will buy Braze for about $5.66 billion. It offered $47.50 a share, and Braze stock jumped 52% to $45.59.
The deal is all cash and could close in fiscal 2028 if approvals come through. What happens next still depends on those approvals.
What the reporting says
Salesforce agreed to acquire Braze for about $5.66 billion, offering $47.50 per share and sending Braze shares up 52% to $45.59. The deal is all-cash and carries a 58.1% premium, with closing expected in fiscal 2028 pending approvals. The immediate market reaction was a sharp rally, while regulatory and shareholder approvals remain unresolved.
Why it matters
Salesforce agreed to acquire Braze for about $5.66 billion, paying $47.50 per share in an all-cash deal that was reported to be a 58.1% premium. Braze shares rose 52% to $45.59 after the announcement. The deal is expected to close in fiscal 2028 pending approvals. The reporting says the transaction would expand Salesforce’s AI-powered marketing and customer engagement capabilities.