ASCI flags all 60 nutraceutical ad campaigns for code violations
In short
ASCI says all 60 nutraceutical ad campaigns it reviewed broke its code. The report also says India’s nutraceutical market was worth $38.77 billion in 2025.
This matters because ads in a fast-growing market may face more scrutiny. The report does not say which companies were involved or what action will follow.
What the reporting says
ASCI found that all 60 processed nutraceutical ad campaigns violated its code, according to a report cited in the summary. The watchdog also raised concerns over claims on weight management, anti-ageing and medical conditions as India’s nutraceutical market was valued at $38.77 billion in 2025. The reporting does not identify the advertisers or the specific penalties, if any.
Why it matters
ASCI’s review found that all 60 processed nutraceutical advertising campaigns violated its code, with concerns cited around weight management, anti-ageing and medical-condition claims. The summary links this to a fast-growing sector valued at $38.77 billion in 2025. It is not stated which advertisers were reviewed or whether penalties were issued.