BARC, IBDF and government hold ongoing talks on ratings
In short
BARC, IBDF and the government are in ongoing talks about BARC ratings, Gaurav Banerjee said. He also pointed to IP building and talent discovery across television, digital, gaming and animation.
The talks may matter for media ratings and the wider content business. The report does not say whether any decision has been made.
What the reporting says
BARC, IBDF and the government are holding constructive ongoing dialogues on BARC ratings, according to Gaurav Banerjee. The available reporting also says Banerjee highlighted IP building and talent discovery as priorities across television, digital, gaming and animation. No decision, timeline or policy change is stated in the source, so the immediate outcome remains unclear.
Why it matters
Gaurav Banerjee said BARC, IBDF and the government are in constructive ongoing dialogue about BARC ratings. The source also says he stressed IP building and talent discovery across television, digital, gaming and animation. This is a policy-and-industry discussion rather than a resolved decision, so the immediate impact on ratings or broadcasters is still unknown.