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Consumer durable makers see strong Navratri demand

2026-10-18 · 1 source · BusinessLine Companies

In short

Consumer durable makers and retailers are seeing strong demand during Navratri. The report says premium products and EMI schemes are helping sales of large LED TVs, bigger refrigerators, washing machines and air-conditioners.

This matters because it could lift festive-season sales for the sector. But the reporting does not say how much demand has risen or which companies are doing best.

What the reporting says

Consumer durable players and retailers are seeing strong demand during Navratri, led by premium products and EMI schemes, according to a BusinessLine summary. Large-screen LED TVs, double-door and side-by-side refrigerators, high-capacity washing machines and air-conditioners are driving sales. The report does not quantify the uplift or say which companies are benefiting most.

Why it matters

Consumer durable companies and retailers are reporting strong Navratri demand, with premium products and EMI schemes supporting sales of large-screen LED TVs, double-door and side-by-side refrigerators, high-capacity washing machines and air-conditioners. The source frames this as a festive-season demand trend. It does not provide sales numbers, company names, or regional breakdowns.

Touches: Companies, Markets

Sources