D2C brands ease discount dependence as costs rise
In short
D2C brands are moving away from big discounts as customers focus more on product value. The change is happening as customer acquisition costs rise and margins come under pressure.
This matters because brands may change how they sell and promote products. The report does not name the companies involved or say how much costs and margins have changed.
What the reporting says
D2C brands are shifting away from heavy discounting as customers place more value on products, according to BusinessLine’s summary. The move comes amid rising customer acquisition costs and margin pressure, which are forcing brands to rethink promotional offers as a sales tool. The reporting does not name specific companies or quantify the cost and margin impact.
Why it matters
D2C brands are looking beyond discounts as consumers prioritize product value, with rising customer acquisition costs and margin pressure driving the shift. The reporting does not name specific brands or quantify the pressure. The change matters because it could affect how direct-to-consumer companies market products and protect profitability.