De Beers’ Forevermark targets 100 stores and ₹1,000 crore in India
In short
De Beers’ Forevermark is aiming for 100 stores and ₹1,000 crore in India. The brand is moving from partner-led sales to its own retail network with company-owned and franchise stores.
The shift could strengthen its reach in the natural diamond jewellery market.
What the reporting says
De Beers’ Forevermark is targeting 100 stores and a ₹1,000 crore India business as it shifts from supplying diamonds through partners to building its own retail network. The natural diamond jewellery brand plans company-owned and franchise stores, according to the source summary.
Why it matters
De Beers’ Forevermark is targeting 100 stores and ₹1,000 crore in India as it moves from supplying diamonds through partners to building its own retail network. The brand plans company-owned and franchise stores, which suggests a more direct push into Indian jewellery retail.