Delhi HC orders Bombay Shaving Co to remove ad after Gillette challenge
In short
The Delhi High Court has told Bombay Shaving Co to take down an ad after Gillette India challenged it. The dispute is about BSC’s “Switch4” campaign.
What the reporting says
The Delhi High Court has ordered Bombay Shaving Co to take down an advertisement after a challenge from Gillette India.
Why it matters
The Delhi High Court has ordered Bombay Shaving Co to pull down an advertisement after a challenge by Gillette India. The immediate implication is a setback for the campaign and continued brand rivalry.