Appliance makers expect festive growth despite price hike
In short
Some appliance makers say festive sales can still grow by double digits even after a price hike. They said dealers and distributors already bought stock at older prices in August and September.
This could soften the impact on shoppers and sellers. The report does not say which companies were involved or how big the price increase was.
What the reporting says
Some appliance companies said a recent price hike should have only a minimal impact on festive sales, according to a publisher-supplied summary. The report said dealers and distributors had already stocked inventory bought at older prices through pre-buying schemes in August and September. The immediate consequence is that companies still expect double-digit growth, while the source does not specify which brands or the size of the price increase.
Why it matters
Appliance makers told reporters that a price hike is likely to have only a minimal effect on festive demand because dealers and distributors had already pre-bought inventory in August and September at older prices. That should cushion near-term sales for the sector, and some companies still expect double-digit growth. However, the reporting does not name the firms or quantify the price increase, so the full impact remains unclear.