Dhanteras boosts jewellery sales ahead of wedding season
In short
Dhanteras sales lifted confidence in India’s jewellery trade, according to GJC Vice Chairman Avinash Gupta. Jewellery purchases beat coin sales, and gold exchanges rose to 60-65% as prices stayed high.
The industry is now expecting more bridal jewellery buying in the coming months as market worries ease and customers spend more.
What the reporting says
Dhanteras sales gave India’s jewellery industry confidence ahead of the wedding season, according to GJC Vice Chairman Avinash Gupta. Jewellery purchases outperformed coin sales, while gold exchanges rose to 60-65% as higher prices shaped buying patterns. Gupta said the industry expects fresh bridal jewellery demand in the coming months as market uncertainties ease and consumer buying improves.
Why it matters
Dhanteras buying has improved sentiment for India’s jewellery industry, with GJC Vice Chairman Avinash Gupta saying jewellery purchases beat coin sales and gold exchanges rose to 60-65%. The comments point to stronger demand heading into the wedding season. The reported outlook is positive for jewellers if bridal jewellery purchases pick up as expected.