E-commerce, quick commerce see festive order surge
In short
E-commerce order volumes rose 21% year on year in the festive period, and quick commerce grew 75%. Platforms expanded into gifting, fashion and decor ahead of Diwali.
This suggests stronger festive spending online and faster growth for quick commerce platforms.
What the reporting says
Platforms expanded offerings across gifting, fashion and decor ahead of Diwali. The reported surge points to stronger consumer spending during the festival season for online retail and quick commerce players.
Why it matters
Online shopping demand increased sharply in the festive period, with e-commerce orders up 21% and quick commerce up 75% year on year. The growth was linked to expanded product offerings in gifting, fashion and decor ahead of Diwali.