Emami weighs more acquisitions as digital-first brands grow
In short
Emami is thinking about more acquisitions after buying IncNut this year. IncNut owns the skincare brands SkinKraft and Vedix, and Emami also bought the aloe-vera juice brand Alo Fruit.
The company appears to be building up its digital-first brands through deals, which could help it grow in newer product areas.
What the reporting says
Emami is weighing more acquisitions after adding IncNut this year, the owner of skincare brands SkinKraft and Vedix, as well as aloe-vera juice brand Alo Fruit. The reported move comes as its digital-first brands continue to expand. The strategy suggests Emami is using deals to deepen its presence in newer consumer categories, based on the acquisitions mentioned in the source material.
Why it matters
Emami is considering additional acquisitions after buying IncNut, owner of SkinKraft and Vedix, and the aloe-vera juice brand Alo Fruit this year. The move fits a push toward digital-first brands.