Festive demand tilts toward mid and premium phones
In short
Mid and premium phones together are expected to make up 93% of festive demand. That leaves 7% for the rest, including phones above ₹50,000 and below ₹12,000.
This matters because buyers seem to be spending more in the middle of the market. The report does not say which brands will benefit or give total sales numbers.
What the reporting says
A BusinessLine summary said mid and premium phones together account for 93% of expected festive demand, leaving 7% for models above ₹50,000 and below ₹12,000. The report frames the shift as consumer buying during the festive season, but it does not name brands, shipment totals, or a time period beyond the festival demand outlook. The immediate implication is stronger demand in the mid and premium segments.
Why it matters
The report says mid and premium smartphones together are expected to account for 93% of festive demand, leaving only 7% for the cheapest and most expensive ends of the market. That points to stronger demand for mid-range devices during the festive period. The summary does not name handset makers, shipment figures, or whether this is based on bookings or estimates.