Signal Desk · Markets

Shripal Shah says investors want more than trading apps

2026-10-21 · 1 source · Economic Times Markets

In short

Shripal Shah of Kotak Neo said investors now want more than just a trading app. The ETMarkets Smart Talk summary says he talked about changing investor habits and the next phase of broking.

He said people want connected investing, research help and human advice too. The report does not give a number, date or any concrete business result.

What the reporting says

Shripal Shah of Kotak Neo said investors want more than trading apps, according to an ETMarkets Smart Talk published in the market section. The publisher-supplied summary says he discussed changing investor behaviour, why digital convenience alone is no longer enough, and how the next phase of broking may depend on connected investing, research access and human expertise. The immediate takeaway is strategic, but no specific figures or timeline were reported.

Why it matters

Shripal Shah, MD & CEO of Kotak Neo, said investors are looking beyond app-based trading in an ETMarkets Smart Talk. The publisher-supplied summary says the discussion covered changing investor behaviour and the role of research and human expertise in the next phase of broking. The reporting does not give figures, client data or a dated product launch, so the business impact remains general.

Touches: Kotak Neo, Markets, Companies

Sources