Meta tests Reels-first Facebook feed in India
In short
Meta has started testing a new video-first Facebook feed in India. The test shows a full-screen, Reels-focused experience for users.
This could change how people use Facebook and how Meta shows videos and ads. The reporting does not say how many users are in the test or when it started.
What the reporting says
Meta has started testing a new video-first Facebook feed in India, according to a publisher-supplied summary. The reported change shows users a full-screen, Reels-centric experience, but the material does not say how many users are included or when the test began. The immediate impact on engagement or advertising is not stated in the available reporting.
Why it matters
Meta has started testing a new video-first Facebook feed in India, with users reportedly seeing a full-screen, Reels-centric layout. The available summary does not say how large the test is, which users are included, or whether it will roll out more widely. The main relevance is for Facebook users in India and for Meta’s product and ad strategy, but the commercial impact is not stated.