Festive appliance sales rise in value as premium TVs, ACs gain
In short
Diwali appliance sales showed mixed results. Premium 4K TVs and air conditioners grew by double digits in value, while the 32-inch budget TV market fell.
The source says pre-festive price hikes pushed entry-level buyers away, while premium products sold better.
What the reporting says
Festive appliance sales showed value growth during Diwali shopping, with premium 4K TVs and air conditioners posting double-digit expansion. The source says the budget 32-inch television market weakened after aggressive pre-festive price hikes, which pushed entry-level buyers away. The brief points to a split in consumer demand, with premium products faring better than lower-priced sets.
Why it matters
The festive buying pattern shows higher-value appliances doing better than budget models, with premium 4K TVs and air conditioners seeing double-digit value growth. In contrast, the 32-inch entry-level TV segment weakened after price hikes before the festival season.