Signal Desk · Companies

Flipkart festive sales see 34% new-customer growth

2026-10-20 · 1 source · CNBC TV18 Business

In short

Flipkart said new-customer additions rose 34% in the festive season. Myntra’s daily active users went up 40% in the first six days of sales, and non-metros made up 60% of demand.

This suggests a strong start for the e-commerce season. The report says quick-commerce apps did not get much extra festive use, but it does not give sales or profit numbers.

What the reporting says

Flipkart’s new-customer additions rose 34% during the festive e-commerce season, while Myntra’s daily active users jumped 40% in the first six days of festive sales. The report also says non-metros accounted for 60% of demand and that quick-commerce platforms saw limited festive-driven usage gains. The immediate implication is stronger early traction for Flipkart and Myntra, but the reporting does not give revenue figures or profitability.

Why it matters

Flipkart reported a 34% rise in new-customer additions, while Myntra saw a 40% jump in daily active users over the first six days of festive sales. The report also highlights 60% of demand from non-metros and says quick-commerce platforms saw limited festive-driven gains. This points to solid consumer demand in e-commerce, especially outside big cities, but the report does not disclose revenue or margin effects.

Touches: Flipkart, Myntra, Companies, Markets

Sources