Festive online sales lag last year as shoppers buy smaller baskets
In short
BusinessLine says festive online sales are running up to 10% below last year.
Shoppers are buying smaller baskets, and mobile phones are expected to be 30% of festive sales this year versus 35% last year. The summary does not name the research firm or say if the slowdown will last.
What the reporting says
BusinessLine says festive online sales are trailing last year by up to 10% as shoppers opt for smaller baskets. The research firm also estimates that mobile phones will make up 30% of festive sales this year, down from 35% last year. The available summary does not identify the research firm or say whether the slowdown is temporary or part of a broader demand shift.
Why it matters
BusinessLine reports that festive online sales are lagging last year by up to 10% as shoppers choose smaller baskets. It also says mobile phones may account for 30% of festive sales this year, down from 35% last year. The story points to softer consumer spending and a changing mix in online retail, but the underlying cause is not stated.