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Memory chip costs cut festive smartphone discounts

2026-10-15 · 1 source · Mint Industry

In short

Smartphone buyers in India are seeing fewer festive discounts because memory chip costs have gone up. Mint says today’s prices are very different from the big holiday deals people expected until last year.

That could make phones more expensive for shoppers. The report does not say which brands are hit most or how much prices have changed.

What the reporting says

Smartphone buyers in India are facing fewer festive bargains as memory chip costs soar, according to a Mint industry summary. The report says current prices are a sharp departure from the steep festive discounts buyers had come to expect until last year. The immediate effect is less discounting for shoppers, but the reporting does not state which brands are most affected or how much prices have changed.

Why it matters

Smartphone buyers in India are getting fewer festive discounts because memory chip costs have risen, based on Mint’s industry summary. The report says this is a sharp change from last year’s holiday offers. The immediate impact appears to be weaker promotions for consumers, but the source does not state which handset makers, models, or memory suppliers are driving the change.

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Sources