Marico, Colgate lift FMCG ad spending as pressures ease
In short
Marico and Colgate-Palmolive reported higher ad spending, up 44% and 40%. The BusinessLine summary says other FMCG firms are still being careful because input costs remain a pressure.
What the reporting says
Marico and Colgate-Palmolive reported advertising expenditure growth of 44% and 40%, respectively, as FMCG companies increased spending, according to a BusinessLine summary. The brief says other firms remain selective because input-cost pressures continue. The change suggests advertising is picking up faster in parts of the sector, though spending is still uneven across companies.
Why it matters
Marico and Colgate-Palmolive posted advertising expenditure growth of 44% and 40%, respectively, in a BusinessLine summary on FMCG spending. The brief also says other companies are staying selective because input-cost pressures remain. The story points to a sector-wide advertising pickup, but with spending decisions still varying by company.