AWL says alternate channels posted double-digit growth
In short
AWL Agribusiness said its alternate channels — modern trade, quick-commerce and e-commerce — saw double-digit growth. The report also says FMCG players expect these channels to grow strongly in Q2 FY27.
This matters because these sales routes are becoming more important for consumer goods companies. The exact figures and wider impact were not stated in the available reporting.
What the reporting says
AWL Agribusiness said its alternate channel business, including modern trade, quick-commerce and e-commerce, delivered double-digit growth, according to a publisher-supplied summary. The reporting says FMCG players expect emerging distribution channels to show strong growth for Q2 FY27. The precise period, baseline and company-wide impact are not stated in the available reporting.
Why it matters
AWL Agribusiness was cited as saying its alternate distribution channel business, including modern trade, quick-commerce and e-commerce, posted double-digit growth. The broader report says FMCG players expect these emerging channels to remain strong in Q2 FY27. The available reporting does not give the exact rate, time frame or whether this trend applies to the wider industry.