Amazon India says shoppers want AI and premium upgrades
In short
Amazon India said shoppers ahead of the Great Indian Festival 2026 are looking more carefully at AI features, performance and long-term value before they buy. The report names Zeba Khan, Director - Consumer Electronics, Amazon India.
This may help premium gadgets, but the snippet does not give sales numbers or say which brands will win. It only shows what customers are said to want.
What the reporting says
Amazon India said shoppers ahead of the Great Indian Festival 2026 are becoming more research-led, with technology buyers weighing AI features, performance and long-term value before upgrading, according to an Economic Times ETtech summary. Zeba Khan, Director - Consumer Electronics at Amazon India, is named in the report. The immediate implication is stronger focus on premium devices, but the snippet does not state sales volumes or which products will benefit most.
Why it matters
Amazon India, through a publisher summary tied to the Great Indian Festival 2026, said technology shoppers are becoming more research-led and are weighing AI capabilities, performance and long-term value before upgrading. Zeba Khan is identified as the company executive quoted in the coverage. The report does not provide purchase figures, product-specific demand data or any sales outcome.