Signal Desk · Companies

FTC orders Walmart, Delta and others to disclose pricing data use

2026-10-29 · 1 source · Economic Times ETtech

In short

The FTC said it wants companies like Walmart and Delta to explain how they use personal data to set prices and pay. Chairman Andrew Ferguson said the agency will look at the opaque methods some firms may use.

This matters for shoppers and gig workers because it could affect what they pay or earn. The report does not say which companies must respond or what the FTC will do next.

What the reporting says

The FTC said it will scrutinize how companies such as Walmart and Delta use personal data to set prices and pay, according to an ETtech summary quoting Chairman Andrew Ferguson. The statement says the agency is focused on the opaque methodology used to determine what consumers pay or what gig workers are paid. The source does not list the full set of companies, timing, or any enforcement action beyond the order to share information.

Why it matters

The FTC, led in the quoted statement by Chairman Andrew Ferguson, is seeking information from companies including Walmart and Delta on how personal data is used to set consumer prices and gig-worker pay. The agency said it wants to scrutinize opaque methods in these industries. The source does not provide a full company list, the timing of the order, or any penalty or enforcement outcome, so the immediate regulatory impact remains uncertain.

Touches: Walmart, Delta, Companies, Government

Sources