Myntra report says Gen Z drives India beauty boom
In short
A Myntra report says Gen Z is pushing India’s beauty and personal care market. It says Gen Z spends 75% more of its wallet on beauty than millennials, and half of the demand comes from small cities.
This matters for beauty brands and online sellers because younger buyers are helping sales grow outside big cities. The reporting does not say the report date or the size of the market move.
What the reporting says
A Myntra report says Gen Z is driving India’s beauty and personal care boom, with half of the activity coming from small cities and a 75% higher wallet share than millennials. The publisher summary says this reflects stronger spending by younger shoppers, but it does not give the report date or methodology. The immediate impact on retailers is higher demand from non-metro markets, while the full scale of sales growth is not stated.
Why it matters
A publisher-supplied summary says a Myntra report found Gen Z is allocating a 75% higher share of its wallet to beauty and personal care than millennials, with half of demand coming from small cities. The story points to stronger spending from younger shoppers and non-metro markets, which could support beauty retailers and marketplaces. However, the underlying report details, date, and methodology are not stated.