Gen Z boosts popularity of southern content, says Krishnan Kutty
In short
Krishnan Kutty said young viewers are helping southern content become more popular.
He said youth audiences matter because they bring new stories into homes. The report does not give numbers or say which show or platform he meant.
What the reporting says
Krishnan Kutty said youth audiences are crucial for getting content into homes and that their openness to new stories is highly significant, according to a BusinessLine summary. The report frames Gen Z as driving popularity for southern content, but it does not give viewership figures, a platform name, or a specific release. The immediate business effect is not stated in the available reporting.
Why it matters
Krishnan Kutty is quoted in a BusinessLine summary about Gen Z helping southern content gain popularity. The only concrete detail is that youth audiences are important for reaching households and are open to new stories. No company, platform, rating, or time period is provided, so the commercial impact cannot be measured from the available reporting.