Global sports media rights hit record $65.82 billion
In short
Global sports media rights reached a record $65.82 billion in 2026, according to the SportBusiness Global Media Report 2026 published on Wednesday. That was 15% higher than 2025.
This matters because TV and streaming companies, leagues, and rights holders all depend on these deals. The report does not say which sports or regions drove the increase.
What the reporting says
The global value of sports media rights reached a record $65.82 billion in 2026, up 15% from 2025, according to the SportBusiness Global Media Report 2026 published on Wednesday. The source does not break out the drivers or identify which leagues contributed most. The immediate takeaway is stronger rights spending globally; the next step is unclear.
Why it matters
The SportBusiness Global Media Report 2026 says the global value of sports media rights hit $65.82 billion in 2026, rising 15% from 2025. The report, published on Wednesday, points to a record level for the market but does not state which leagues, countries, or media groups drove the increase. The news signals stronger demand for rights, but the source leaves the breakdown unknown.