Signal Desk · Companies

Google lifts news and link visibility in AI search

2026-10-16 · 1 source · Economic Times ETtech

In short

Google said on Thursday it will show links to websites and articles more clearly and higher in AI search results. The change comes after publishers warned that traffic from Google has been falling, with one report saying news sites lost 40% of Google traffic between July 2025 and July 2026.

This matters for news publishers and brands because search traffic can affect readers and revenue. The story does not say how much the new change will help.

What the reporting says

Google announced on Thursday that it will show links to websites and articles more prominently and higher up in AI-powered search results. The move comes as brands and publishers warn of declining traffic, and a Chartbeat report cited in the summary says news publishers saw a 40% drop in Google traffic between July 2025 and July 2026. The reporting does not say how much traffic Google expects to recover.

Why it matters

Google announced it will display website and article links more prominently in AI-powered search results. The summary ties this to publisher concerns about traffic losses, including a Chartbeat figure showing a 40% drop in Google traffic for news publishers between July 2025 and July 2026. The move could affect publishers and brands, but the actual traffic impact of the change is not yet known.

Touches: Google, AI, Companies, Markets

Sources