Google invests ₹10 crore in startup Rigi at ₹670 crore valuation
In short
Google International has invested ₹10 crore in startup Rigi.
Mint said the deal gives Google a 1.43% stake and values Rigi at ₹670 crore. Rigi plans to use the money to grow its free, ad-supported digital content and entertainment business.
What the reporting says
Google International invested ₹10 crore in creator-economy startup Rigi for a 1.43% stake, valuing the company at ₹670 crore. Mint said Rigi plans to use the funding to expand its free, ad-supported digital content and entertainment offerings. The deal adds Google to the startup’s backers as it pushes deeper into creator-led media.
Why it matters
Google International invested ₹10 crore in Rigi and received a 1.43% stake, implying a ₹670 crore valuation. The funding is intended to support Rigi’s expansion of free, ad-supported digital content and entertainment offerings. The announcement highlights continued investor interest in creator-economy businesses and digital media startups.