Amazon India says Great Indian Festival will set new records
In short
Amazon India said its Great Indian Festival 2026 is expected to break past records. It said early deals were up 35% to 40%. It also expanded Amazon Now to 120 cities, raised fulfilment capacity by nearly 50%, added logistics sites and created 160,000 seasonal jobs.
This matters because the company is gearing up for a big shopping season. The final sales result is not stated in the available reporting.
What the reporting says
Amazon India said its Great Indian Festival 2026 is expected to break previous records after early deals grew 35% to 40%, according to a publisher-supplied summary. The company also said it expanded Amazon Now to 120 cities, lifted fulfilment capacity by nearly 50%, added logistics facilities and created 160,000 seasonal jobs. The immediate business impact is stronger festive activity, while the exact sales outcome remains unknown.
Why it matters
Amazon India said its Great Indian Festival 2026 is on track to break prior records after early deals rose 35% to 40%, based on a publisher-supplied summary. The company said it expanded Amazon Now to 120 cities, increased fulfilment capacity by nearly 50%, added logistics facilities and created 160,000 seasonal jobs. The reporting does not state actual festival sales, profitability or customer demand beyond the early-deal growth.