Citi says buy Harley-Davidson as shares rebound
In short
Harley-Davidson shares are up nearly 20% in 2026. They had fallen for three straight years before that, and are down 41% since the end of 2022.
The stock has lagged the S&P 500, which doubled over the same period. Citi is now bullish, but the report does not say why in detail.
What the reporting says
Harley-Davidson shares are up nearly 20% in 2026, after falling in each of the previous three years and dropping 41% since the end of 2022. The summary says sales weakened during that period, while the S&P 500 doubled. The immediate takeaway is that Citi turned positive on the stock, but the report does not give the rating details or rationale.
Why it matters
Harley-Davidson’s stock has rebounded this year after a weak stretch, with shares up nearly 20% in 2026 but still down 41% since the end of 2022. The publisher-supplied summary says sales weakened as the stock lagged a S&P 500 that doubled. The market angle is that Citi sees value after the pullback, though the specific reasons are not stated.