Flipkart says homegrown brands are growing 60% in smaller towns
In short
Flipkart says homegrown brands have grown 60% in Tier 2 and Tier 3 markets. It also says its beauty and general merchandise business is growing nearly 50%.
This suggests smaller towns are becoming more important for festive sales. The report does not name the brands or give a full sales breakdown.
What the reporting says
Flipkart said homegrown brands have grown 60% in Tier 2 and Tier 3 markets, while its beauty and general merchandise category is growing nearly 50%, according to a Business Standard summary. The report ties the trend to festive demand and smaller-town expansion. It does not name the brands involved or say how much of the growth came from specific products or regions.
Why it matters
Flipkart said homegrown brands are growing 60% in Tier 2 and Tier 3 markets, while its beauty and general merchandise category is growing nearly 50%. The report frames this as a festive-season push into smaller towns. The immediate effect is stronger growth messaging for sellers on the platform, but the underlying mix of brands and regions is not stated.