Signal Desk · Companies

Honasa Consumer elevates Vipul Maheshwari to CPTO

2026-10-24 · 1 source · Economic Times ETtech

In short

Honasa Consumer has promoted Vipul Maheshwari to chief product & technology officer. He will now lead product, technology, engineering and analytics, and the company wants him to push its use of AI, including agentic AI.

This matters because Honasa is putting more weight on technology and automation. The reporting does not say when the AI plans will launch or what results they may bring.

What the reporting says

Honasa Consumer elevated Vipul Maheshwari to chief product & technology officer, according to a publisher summary. He will lead product, technology, engineering and analytics, and the reported goal is to advance the company’s use of artificial intelligence, including agentic AI. The immediate consequence is a broader technology mandate for him, while the timing of any AI rollout or business impact is not stated in the available reporting.

Why it matters

Honasa Consumer elevated Vipul Maheshwari to chief product & technology officer, giving him control of product, technology, engineering and analytics. The reporting says his main task is to advance the company’s AI plans, including agentic AI systems that can handle multi-step tasks with human oversight. The immediate impact is a wider remit for the executive, but the sources do not say when any specific AI product or business change will happen.

Touches: Honasa Consumer, Companies, AI

Sources