Radico Khaitan expands premium spirits beyond single malt
In short
Radico Khaitan is widening its premium drinks range beyond single malt whisky. The company now has rum, gin, world malt and liqueurs, and says it is using Indian ingredients and special production methods.
The move could help it reach more buyers in India and abroad. The report does not say how much money this could bring in or when new launches will happen.
What the reporting says
Radico Khaitan is expanding its premium spirits portfolio beyond single malt whisky, according to a publisher summary. The company is adding rum, gin, world malt and liqueurs while focusing on Indian ingredients, production techniques and consumer experiences for more experimental drinkers. It also plans to take newer products to international markets and strengthen its presence in India. The source does not give sales numbers or a timeline.
Why it matters
Radico Khaitan is building a broader premium spirits line beyond single malt whisky, with products such as rum, gin, world malt and liqueurs. The company, via CMO Kunal Madan, is emphasizing Indian ingredients, production methods and consumer experiences to appeal to experimental drinkers. The source says it aims to grow both in India and in international markets, but provides no financial figures or launch dates.