Indian garment makers cut US exposure and shift to Europe
In short
Orient Craft has cut its US share from 84% to under 10%. Gokaldas is also turning to Europe as the India-UK deal opens duty-free access.
The changes come after a tariff shock hit Indian garment makers. They are looking for other markets instead of relying so much on the US.
What the reporting says
Orient Craft has cut its US share from 84% to under 10%, while Gokaldas is targeting Europe as the India-UK deal opens duty-free access. The shift comes after a tariff shock that pushed garment makers to rethink dependence on the US market. The reported changes point to exporters redirecting sales toward other regions.
Why it matters
Orient Craft has reduced its US business from 84% to under 10%, and Gokaldas is focusing more on Europe as the India-UK deal provides duty-free access. The tariff shock is pushing Indian garment makers to diversify export markets. This matters for apparel exporters because it changes their sales mix and market strategy.