India ranks second in AI-powered shopping, McKinsey says
In short
India was ranked second globally for AI-powered shopping in a McKinsey report. The report said 76% of consumers use AI tools to search for products, compare choices or decide what to buy.
This matters for retailers, ecommerce firms and AI companies because shopping habits are changing. The report does not say which brands were studied or when the survey was done.
What the reporting says
India ranks second globally in AI-powered shopping, with 76% of consumers using AI tools to search for products, compare choices or make purchase decisions, according to a McKinsey report cited in a publisher-supplied summary. The report says this shows a growing shift toward AI-led commerce. It does not state which products, retailers or time period the figure covers.
Why it matters
India is reported to rank second globally in AI-powered shopping, with 76% of consumers using AI tools for product search, comparison or purchase decisions, according to a McKinsey report cited in the summary. The finding points to stronger AI-led commerce adoption in India and could matter for retailers and ecommerce platforms. The report does not identify the survey period or specific companies.