Festive car buyers in India rank safety above price, survey says
In short
A BusinessLine survey says India’s festive car buyers care most about safety. Safety was chosen by 57% of respondents, fuel efficiency by 51.6%, and price by 47.2%.
What the reporting says
India's festive car buyers are prioritising safety over price, with a BusinessLine survey showing safety was cited by 57% of respondents, fuel efficiency by 51.6% and price by 47.2%. The findings suggest buyer preferences are shifting toward practical features during the festive season. The survey highlights what shoppers are valuing most when choosing cars.
Why it matters
A BusinessLine survey of festive car buyers in India found safety as the top purchase factor at 57%, followed by fuel efficiency at 51.6% and price at 47.2%. The results suggest buyers are leaning toward safety and efficiency over price during the festive season. That can matter for automakers and dealers shaping sales pitches and product mix.