Report says 60% of Gen Z overspend during festivals in India
In short
A report says 60% of Gen Z shoppers in India spend more during festivals. It says family pressure is the biggest reason, and 25% already use AI to suggest gifts.
This matters because it shows how young shoppers choose gifts and spend money. The report does not say how much extra they spend or which states are most affected.
What the reporting says
A YouGov and Rukam Capital report says festivals push up spending for 60% of Gen Z shoppers in India, with family expectations the biggest trigger for overspending. The same report says online search has overtaken personal judgement as a gift-idea source, and 25% already use AI for gift suggestions. The immediate implication is higher festive spending, but the report does not quantify the average overspend.
Why it matters
A YouGov and Rukam Capital report says festivals push up spending for 60% of Gen Z shoppers in India, with family expectations as the biggest trigger for overspending. It also says online search has overtaken personal judgement as the top source of gift ideas, and 25% already use AI to suggest gifts. The report points to changing consumer behavior, but it does not quantify the average amount spent or the hardest-hit states.