Younger Indians shift Dhanteras buys toward digital assets
In short
On Dhanteras, millennials and Gen Z in India are buying more digital investments instead of only physical gold. The mix mentioned includes gold ETFs, mutual funds, Bitcoin and tokenised assets.
What the reporting says
On Dhanteras, younger Indian investors are moving away from only physical gold and toward diversified digital portfolios. The reported mix includes gold ETFs, mutual funds, Bitcoin and tokenised assets, while keeping the festival’s goal of building wealth and financial security. The trend reflects changing investment habits among millennials and Gen Z.
Why it matters
The Dhanteras buying pattern described by Economic Times Markets shows younger Indian investors broadening from physical gold into gold ETFs, mutual funds, Bitcoin and tokenised assets. The shift is tied to the festival’s wealth-building tradition and financial security goals. It points to changing preferences in India’s retail investment market.