InMobi wins Bengaluru Ibbaluru Metro naming rights for ₹65 crore
In short
InMobi has taken the naming rights for Bengaluru’s Ibbaluru Metro Station for ₹65 crore.
The company is also said to be strengthening its marketing before a long-delayed IPO, which could help build more public attention around the brand.
What the reporting says
The note says the adtech unicorn is boosting its marketing ahead of a long-delayed IPO. The reported deal links the station branding move with the company’s public-market ambitions.
Why it matters
InMobi secured naming rights for Bengaluru’s Ibbaluru Metro Station for ₹65 crore. The deal ties a high-visibility branding move to the company’s public-listing plans.