ITC acquires full ownership of Sproutlife Foods
In short
ITC has bought 100% of Sproutlife Foods, the company behind Yoga Bar products. The deal gives ITC full control of a digital-first food brand that is growing in both online and offline stores.
This matters because it could strengthen ITC’s packaged foods business. The reporting does not say what ITC paid or when the deal will be completed.
What the reporting says
ITC has acquired 100% of Sproutlife Foods, the maker of Yoga Bar products, according to the report. The acquisition gives ITC complete ownership of a digital-first foods brand with a growing presence across online and offline retail. The reporting does not specify the deal value, closing date or any integration plans.
Why it matters
ITC is reported to have acquired full ownership of Sproutlife Foods, which makes Yoga Bar products. The deal gives ITC complete control of a digital-first foods brand with a growing presence in online and offline retail. The story points to ITC expanding in packaged foods, but it does not disclose the price, timing, financing or any post-deal changes.