ITC raises Gold Flake pack price to ₹135 again
In short
ITC has raised the price of its Gold Flake Regular Size Filter Tips pack by ₹10 to ₹135.
The company already raised the pack price by ₹30 in February. It says higher taxes and the risk of people switching to illegal cigarettes are part of the pressure.
What the reporting says
ITC raised the price of its Gold Flake Regular Size Filter Tips pack by ₹10 to ₹135, following a steeper ₹30 increase in February, according to a CNBC TV18 Business summary. The cigarette maker is responding to higher taxes and the risk that consumers could turn to illegal alternatives. The price move may support margins, but it also risks weakening demand for the brand.
Why it matters
ITC increased the Gold Flake Regular Size Filter Tips pack price by ₹10 to ₹135, after a larger ₹30 hike in February, according to the CNBC TV18 Business summary. The company is navigating higher taxes and the risk that consumers may shift to illegal alternatives. The change affects cigarette pricing and could influence sales volumes and margins for ITC’s tobacco business.